Jakob Heider
Co-Founder
Jakob, co-founder and CEO, is heavily involved in all areas of the company and personally drives strategic decisions, product development and customer relations. With his tireless hard work and passion for entrepreneurship, he lives his role as an entrepreneur to the full and strives to constantly develop the company and keep it on course for success. He cultivates a hands-on mentality and relies on innovative strength and entrepreneurial thinking to secure competitive advantages and promote sustainable growth.
Immanuel Schneider
Co-Founder and head of Product Development
As Co-Founder & Head of Product Development, Manu is always on the go and usually locked away in the office inventing the next roof tent revolution. He is constantly working on new improvements and always has great ideas at the ready— it's truly inspiring to see!
Rob director, Down under
While founders Jakob and Manu lead the brand, Rob is our on-the-ground lead across Australia and New Zealand. He coordinates demos, dealer partnerships, logistics, and customer support—making sure every delivery, install, and warranty request runs smoothly. If you’re down under, Rob is your go-to.
Sam — Founder & Global Field Lead/ the middle man
Part of the founding team, Sam has done it everywhere—Germany, the USA, and now across Australia and New Zealand. He’s currently doing a full lap of AU/NZ to visit every dealer, fine-tune displays, and lock in demo experiences. If you walk into a dealer for a demo, there’s a good chance Sam made it happen.